- ANGRY … West Ham fans rejecting the new commercialisation of the club
Apart from “Rock star dies”, one of the most defining phrases of 2016 must surely be “Populist movement”. Donald Trump, Brexit and to a lesser extent Jeremy Corbyn’s Momentum would all have seemed unlikely at best only a couple of years ago yet have characterised the past 12 months. With that in mind it seemed appropriate to discuss a current YouTube clip that has attracted something of a populist following.
My initial impression was of a well presented and professionally edited video, however, the content has led me to believe a good Fisking might be in order.
The clip begins with presumably a father and young daughter singing the Payet song together. So far, so good – supporting West Ham does run down through generations.
Cut to a clip of England’s World Cup win 50 years ago and a portentous Ray Winstone-like voiceover announcing:
“Dear Board of Directors, let me tell you what it means to be a West Ham fan, it’s about East London, Bobby Moore, and playing good football the right way”.
Well, um, cheers for appointing yourself the arbiter of what it is to support my club. Even if there would appear to be a distinct lack of self-awareness, I’m sure you’ve thoroughly researched the following message.
Except you clearly haven’t:
It’s obvious to anybody who’s read Jeff Powell’s biography of Moore that by the time he finally left the club in 1974 the England captain loathed his manager Ron Greenwood and believed that from 1965 onwards his time at Upton Park had been a waste of the best years of his career.
If any fan could convince me what playing “good football, the right way” means other than beating teams I’d love to hear it. By any player or manager’s definition good football means “results” and it’s notable our best football has been enjoyed during relatively successful spells on the pitch. As the ill-punctuated sign erected by Alan Pardew in the Boleyn Ground home changing room pronounced: “Winning its what we are here for”. Oh, hang on a minute…
“But it definitely isn’t about winning”
Oh bugger – when I celebrated FA Cup wins in 75 and 80 I’d got it all wrong? My despair at Cardiff in 2004 and reciprocal joy at Wembley eight years later were inverted? If only the players, managers and coaches had known they could have dispensed with peripherals like hard work, tactics, fitness and formations as we descended into the semi-professional murk Ray-Lite declares our culture insists we inhabit. Likewise, as we fans tramped out of the London Stadium having been rinsed by neighbours Arsenal I should have been cheering our heritage? Odd, because actually I felt pretty miserable. I may be wrong – but it appeared others shared my dismay too.
“In fact failure is part of our identity – it’s even in our song.”
I must admit I’d never considered a song might define a football club. Am I naïve in failing to appreciate Tottenham spend their off-pitch time marching up and down a parade ground? Everton and Watford fans all want to join the Police while Southampton spend their waking time working towards beatification? Liverpool fans only saunter about in groups of two or more and Man City fans will all but die preventing any mortal from suffering the existential crisis of a loveless existence? Perhaps, just perhaps, we might as a club deign to rise above the lyrics of an arbitrarily chosen chant?
“In fact, being a fan transcends triumph and disaster, it’s about something much deeper than that”
Oo goodie – we’re getting to the nub of things now…
“We’re West Ham til we die – and that’ll never change – right?!”
In terms of a big build up leading to anticlimactic finish it’s not far off the Spice Girls banging on and on and on and on about what they really, really, REALLY want before letting us know it’s to, er, “ziggazig ahh”.
We then enjoy some clips detailing the club winning the right to the Olympic Stadium including those
East South London heroes Del Boy and Rodders and Karren Brady asserts:
“That’s our ambition: A world class stadium with a world class team.”
Poor Karren eh? Married to a footballer and been in football administration nearly 30 years yet she still doesn’t understand how the West Ham culture “definitely isn’t about winning”.
Back to Ray:
“But how’s the deal turning out? We want to move with the times – but at what cost?”
Well, band-for-band Season Tickets are cheaper and the club will garner greater revenue – but do carry on…
“It doesn’t feel like our football club any more – not because we’ve changed address but because you’ve turned it into a retail brand … you’re turning fans into consumers.”
Seriously Ray, have you been banged up the last 20-odd years? Done a 30-stretch for that tickle down Tilbury way, remission for good behaviour? Some view the corporatisation of football as beginning with the Premier League and Sky money in 1992, others the publication of Nick Hornby’s Fever Pitch the same year, yet more England’s road to the Euro semi-finals four years later.
Wake up and smell the (West Ham branded) coffee – you’re running a bit late for kick-off here bruv. It’s not exactly something that’s emerged with the advent of the current Board or the move to the new ground.
“But while we fans are loyal to our graves, consumers are fickle. When your dynamic new product turns out to be crap then these new consumers will switch brands.”
Undoubtedly the only insight of the entire piece – and a good point well made. In their desire/panic to sell season tickets the Board rejected existing West Ham members and embarked on a poorly thought out “Plus Two” plan that placed hordes of new fans above those with a history of support, and in many cases Season Ticket holders too. That new audience will by definition be volatile.
“So how you gonna sell 60,000?”
I rather think you’ve already answered your own question there bud.
“But there is hope. To be a world class club you need to step up and be a world class board.”
Wait up – you said it isn’t about winning, and derided Brady for her “world class” ideals – make your mind up!
“West Ham isn’t just a brand selling a product, West Ham is about the things you can’t buy”
Well, that excludes cups, trophies and titles – just ask Blackburn, Chelsea and Man City, so we’re back to the “not winning stuff” meme again. Honestly, you’re twisting my blood more than an on-form Chris Waddle tormenting David Burrows.
“Identity, togetherness … love. Put the football first, listen to the fans.”
Eh? The board listened to the fans when they said they didn’t want any more of Sam Allardyce – and excuse me – but at least he took the club in an upward trajectory. A mission that Slaven Bilic, after a good final season at the old ground appears to be tearing to the ground.
Do you really want Twitter polls deciding whether we should buy El Hadji-Diouf or Joey Barton? Because here’s a thing – Ebbsfleet attempted just such a scheme, and guess what, it ended with relegation and a frustrated official wearily exclaiming: “Perhaps the idea of being part of a takeover and making decisions was more exciting than the reality.” Who knew football fans don’t know as much as they think they do?
I actually believe the board, and particularly Mr Sullivan, spend far too much time worrying about what fans think and not nearly enough on building a club fit to challenge the top clubs. Don’t believe me? Compare us with Southampton, a team promoted with us, also with a reputation for running a good academy and a loyal fanbase. As much as I hate to say it they are streets ahead of us in terms of an overarching framework for club success.
“Only when you embrace all this will we be West Ham … United.
Embrace all what? A contradictory message about winning and losing that demands little more than “listening” to fans. Well, I’ve listened to you Ray, and largely you make no sense at all.
“Sincerely, a lifelong fan.”
Hang on! You’re now claiming to be one fan, rather than speaking for all of us? Well, I’m just one fan too – and I reckon you’re speaking a load of old nonsense – so my vote cancels out yours…
Last November, a couple of days before my appointment at Westfield to arrange seats and purchase tickets for a group of six of to the “new” stadium, I received a phone call from our advisor with the idea of prepping us before our appointment. I was informed if I wanted a seat similar to my Band D position on the back row of the Bobby Moore Lower I would be forced to upgrade to Band C for the Olympic Stadium. Although not disgruntled I was, as the saying goes, somewhat less than gruntled and asked where we could sit “for atmosphere” and was told the East Stand. “But”, I replied, “They’re the most expensive seats, they won’t be making any noise”. First silence, then a raucous clanging sound came down the line.
Fast forward 10 months and I’m in the London Stadium and watching to my left as a man is ejected from the ground having refused to sit down. He had been asked by spectators behind him, informed by club letter, asked by stewards, then warned by the same that if he didn’t remain seated he would be thrown out. Yet he insisted on continuing his most fruitless and stupid of protests as he was finally bundled out fists flying. Throughout this scene the entire Bobby Moore Lower Stand were on their feet.
Numerous reports on social media spoke of similar events around the ground, poor and inexperienced stewarding and a lack of segregation from away fans. Many drew the conclusion the London Stadium is not a place they would care to take their children again. If these are as the club insists, merely “teething troubles” then they need to be sorted – and bloody quick. High-handed letters to fans informing them they must sit for licensing purposes in order for the club to squeeze in yet more stroppy customers are some way short of what’s required.
For their part the first thing the club need to do is listen to their paying public. Many of these issues were highlighted following the Bournemouth game yet the only visible response was, as mentioned, a letter to fans. Following yesterday’s game the club continued a confrontational approach by reminding us, as if we didn’t already know, we’ll be banned for life for fighting. More forward thinking might include groups set up with fans, within the club and a more conciliatory tone applied. The owners may believe the new ground is the best thing to happen to the club but the reality is many fans don’t – and an understanding of that feeling wouldn’t appear to have permeated the boardroom.
The club also need to get on to the stadium owners immediately and sort the stewarding. Most of the stewards appear poorly trained, many incapable of making basic decisions and some reportedly antagonistic to fans, furthering an already poor situation. Lines of command need to be established and practices reinforced. The decision not to have police present also looks to be of dubious provenance; we’ve been very fortunate so far our visitors have been Watford and Bournemouth not, say, Tottenham and Manchester United.
Most of all the club never seemed to appreciate the London Stadium being, as its name implies, a stadium not a football ground. It contains football supporters with all their differing realities and not a Taylor Swift concert. The Boleyn Ground consisted of informal but nonetheless fairly strict delineations that harked back to the days of mixed standing and seating. For instance, those who sat in the old East Upper wouldn’t want to relocate to Chav Corner, likewise a representative Bobby Moore Lower attendee would not enjoy life in the Family Enclosure. Regrettably, away from the lower stands behind each goal these differentiations were not made apparent by the club during the ticketing process, a lamentable failure that has led to so much of the current bad feeling.
In a smart move the club recruited Directors from Arsenal who had already experienced a move to oversee our migration under the aegis of Vice-Chairman Karren Brady. Yet it appears her and her committee didn’t understand, or seemingly want to understand West Ham draw their fanbase from a different demographic to the Gunners. Despite (or perhaps because of) being married to a footballer and having spent her entire professional career in the sport Brady envisaged only the new post-96 Sky fan filling the seats at the new ground. Such was her confirmation bias she didn’t for a second imagine relatively lower ticket prices would herald a return from the more traditional, shall we say, unreconstructed supporter. But there they all are as the Sunday papers bear witness.
It is way too late now for many of the necessary changes to be implemented to convert the stadium to a football ground. But as a minimum a Family Enclosure must be reinstated and hang the disruption caused by those who will need to move – their discomfort would be nothing to those currently having to protect terrified kids from punch-ups. Further changes could be made at the end of the season.
By the way, if I didn’t explain the noise coming down my phone line at the beginning of this piece I apologise. It wasn’t external, it was in my own head – and was the sound of alarm bells ringing.
At the stroke of midnight on Wednesday 31st of August many West Ham fans might have breathed a sigh of relief with the close of the transfer window. Despite nagging rumours to the contrary Dimitri Payet stayed at the club, 10 new first-teamers had signed and only a couple of players departed. However, doubts remain – following successful summer business the previous two seasons this window felt less than spectacular with questions being raised regarding the overall strength of the squad.
Before going any further three things need to be acknowledged in mitigation; firstly the inflation in transfer fees brought about by the most recent TV deals – when a striker as limited as Christian Benteke is fetching a £32million transfer fee it’s not easy find value in the market. Likewise the threat of Britain leaving the EU has resulted in sterling (no, not Raheem) taking a bit of a buffeting on the international markets, effectively making foreign transfers around 10 per cent more expensive. And finally the club could not have anticipated the second successive early elimination from the Europa League at the hands of Romanian side Astra Giurgiu – with a potentially long campaign in the offing it was easy to see how volume in player trading may have taken precedence over quality.
Once manager Slaven Bilic’s tactics are examined it becomes even more difficult to detect a unity or coherence around summer purchases and it’s becoming increasingly difficult to know what sort of team the Croat’s West Ham are. Lacking resilience at the back the squad lacks the pace in midfield and quality at full-back to play a counter-attacking style. A quick glance at match statistics would dispel any thoughts of them being a possession side either. In conclusion, the Hammers seem little more than a Payet side (with a sideways nod to the abilities of Manuel Lanzini). Take those two out of the team, as has been the case so far this season, and the first XI looks decidedly average.
Other sides have bought well, meaning it will be difficult to better last year’s seventh place especially if the results against the better sides (as they already appear to be) dry up. A feature of Bilic’s side is how seldom they dominate inferior opponents and just two wins against the bottom three last season points to some potential banana skins this term.
The area of least concern is between the sticks. Despite the occasional histrionics and a weakness off his line Adrian has proved himself a good quality goalkeeper and has deservedly been handed a call-up into the Spanish squad. Darren Randolph is a competent if not brilliant deputy and currently an Ireland regular. Likewise, at left-back Arthur Makuasu appears to offer the injured Aaron Cresswell real competition and the team greater defensive solidity in an area hitherto lacking both.
At centre-back James Tomkins has left his boyhood club for a very reasonable £10m – especially bearing in mind he was a fourth choice behind Angelo Ogbonna, Winston Reid and James Collins. However, Reid hasn’t yet returned to his pre-injury form of last season and is looking hurried and out of touch. The signing on a free from Mönchengladbach of Håvard Nordtveit as a utility defender/holding midfielder is an expression of the foolhardiness of aiming for a bigger squad at the expense of quality. Although technically good, two-footed and decent in the air the Norwegian international lacks the pace for a midfield spot and the defending ability to challenge the regular centre-halves. Unkind comparisons with former Hammer Radoslav Kováč won’t be long coming.
The situation up front has been some way less than ideal. Enner Valencia lost form and confidence and has been shipped off to Everton on a season’s loan. Although the Ecuadorian never for a moment stopped giving his all, his pace and fierce shot never made up for a lack of footballing nous. Diafra Sakho has embarked on a huge strop and can be considered persona non grata. A real shame as his form when first at the club alongside Valencia and supported by Stewart Downing was nothing short of sensational. One way or another Bilic has rid the club of all three – on the face of it an odd judgement.
Andy Carroll is a limited player despite an underrated left foot. But his lack of link-up play doesn’t suit Bilic at all. And yet another in a seemingly endless run of injuries could be a positive as it pushed the club into the market. Nothing sums up the transfer window better than Chairman David Sullivan’s earlier pledge to buy a £30m striker before finding nobody wanted to play for The Irons and finally paying Swansea £20m for a right winger-cum-forward only for André Ayew to rupture a thigh muscle half an hour into his debut. A reciprocal axiom to the one about fortune favouring the brave?
Jonathan “Julian” Calleri seems a punt for the future and little can be read into his form. Yet the signing of Simone Zaza from Juventus on a loan-to-buy move for £28m if not a full-scale panic buy certainly displayed signs of the jitters. Despite being a full Italian international Zaza only scores at a rate of one in three, lacks blinding pace, isn’t dominant in the air but works hard. Sound familiar? Yes, if it wasn’t for the £20m plus disparity in transfer fee it’s difficult to distinguish him from Sakho.
Perhaps the brightest signings are Swiss midfielder Edmilson Fernandes from Sion and French-born Algerian international Sofiane Feghouli from Valencia. Although a relative unknown Fernandes is expected to go straight into the side to supplement the attacking strength of Payet and Lanzini. Feghouli is lightning quick, has a good touch and as proved against FK Domžale an eye for goal from wide.
Which brings us to the most vexing area of the pitch, the right side. Following injuries to on-loan Carl Jenkinson and young signing Sam Byram last season the right-back position was filled by Michail Antonio, a natural winger. Even the least educated football brain could see the former Forest player was positionally all over the place in defence. All except Bilic who insisted he could convert the player and concentrated on filling the squad with right wingers. Some sympathy should be extended to the manager – it is one of the less appealing traits of the Premier League players are bought and sold as seen, with little attempt at development.
Meanwhile Fegholi was followed by both Ayew and perplexingly the woeful Gökhan Töre – the squad began to resemble a Theresa May cabinet so full was it of right-wingers. The Turk wasn’t bought but arrived on loan due to Bilic being the only person in the club to rate his former player. Three league games into the season and the penny dropped for Bilic as a series of poor defensive performances from Antonio culminated in the acquisition of Alvaro Arbeloa from Real Madrid. So there we are, one inexperienced and one over-the-hill right back, four right-wingers.
This all taps into the abrasive personality of Bilic. Ever the idealist he doesn’t appear able to tolerate deficiencies in his players even if they are of his own creation. Antonio and Ogbonna have been ruthlessly and humiliatingly withdrawn during games (the latter before half-time on his full debut) while Morgan Amalfitano and Sakho have suffered from off-field fallings-out. Each may be acceptable but taken together they appear less the acts of a manager and more of a dictator.
Let’s hope our manager turns out more Josip Tito than Slobodan Milošević.
Manchester United are one of the top clubs in the world. They’ve won 19 league titles, 11 FA Cups, lifted the European Cup three times and are currently running away with this season’s Premier League title. Last season’s turnover was an eye-watering £320million and they consistently sell out their 76,000 ground at Old Trafford. In contrast, newly promoted West Ham United have won three FA Cups, the now defunct Cup Winners Cup once and er, that’s it. Historically agreed to play “attractive football” they are hoping to move into a bigger financial league with an agreement in place to rent the Olympic Stadium in nearby Stratford.
For all their resources the Reds have a long-standing problem attracting good goalkeepers. The gaps between the eight-year reign of the Great Dane Peter Schmeichel and six-season spell of Dutch Master Edwin van der Sar have been filled by a series of very ordinary replacements. Current No1 David De Gea has put in some excellent performances since signing from Atletico Madrid but it’s patently obvious he struggles to impose himself physically at corners.
On Wednesday night West Ham played Man Utd at the Boleyn Ground with canny manager Sam Allardyce keen to use every advantage at his disposal. Crucially every time the home side won a corner they would set up a screen of Kevin Nolan, Winston Reid and Ricard Vaz Te in front of De Gea, crowding the goal area and restricting his already flimsy attempts at clearing the first ball. Striker Andy Carroll and centre-back James Collins then attacked firmly hit corners as a pair.
The tactic worked well with the visitors looking increasingly panicked on each set piece. So much so that on the stroke of half-time and as Carroll launched himself at a left-wing corner Reds defender and captain Nemanja Vidic felt he had to step across the mid-air attacker, bumping with his hip and sending 6ft 3in of Geordie wrecking ball hurtling into his own keeper who had just flapped a weak fist at the ball. Cue an animated Sir Alex Ferguson haranguing the fourth official as he demanded the striker be sent off. Despite almost no protests from his players the stream of vitriol from the manager continued as the officials walked to the tunnel.
As night follows day, so the next “challenge” from Carroll on De Gea led to a caution for the striker as the keeper managed to wrap his arms with the ball around the torso of West Ham’s No8. Fast-tracked referee Lee Probert has a history with Ferguson and has been heavily criticised by the manager in the past leading to the strong impression he had been “got at” by the red-faced fury over the interval.
Worse followed for West Ham as with less than a quarter of an hour on the clock and the Hammers leading 2-1 Japanese playmaker Shinji Kagawa’s shot deflected off both uprights into the path of an unmarked and offside Robin van Persie, who equalised.
Post-match both managers were in high dudgeon. Ferguson claimed, “They’re very, very aggressive” and with no apparent sense of irony, “You hope there’s a strong referee — I’m not so sure we got that” before commenting on Carroll’s challenge, “It’s an obvious red card, but the referee’s seen it differently.” For his part Allardyce was as angry with the linesman as Fergie was the ref even if the threat of a Premier League fine ensured he chose his words extremely carefully, “Their job is to give the offside decisions when they appear in front of them. This was a blatant one. There is no excuse. It is not a positioning issue. He is straight across the line on the last defender and can see Van Persie is two yards offside. When it hits the post and comes to him, he should put his flag up but doesn’t. He has taken a famous victory from us. To draw this game by default is a bitter pill to swallow.”
I see two outcomes from the game. First, an assistant referee has denied West Ham two points and gifted the Champions-elect one.
Secondly, it is quite likely over the rest of the season the inability of Manchester United’s keeper to deal with corners and the attendant publicity will lead to free-kicks, yellow cards and possibly worse going against West Ham by referees routinely cowed by the bigger clubs.
As for the “offside” goal? No, I don’t expect any consequence…
A year to the day before World Trade Centre bombings on September 11th, 2001 and most of Britain was queuing at petrol stations as fuel duty protests from a few north Wales farmers spread across the nation. Yet I was engaging my own vigil along with 4,000 other Hammers as we trooped over to White Hart Lane for a night game with a view to showing our hated (and I do mean hated) north London rivals what supporting your football team is all about.
Never mind us being outnumbered ten to one or Sol Campbell scoring the only goal of the game with a thumping header from a corner, we had a new terrace chant – and it was very good indeed. To the tune of Spandau Ballet’s Gold we belted out, “Joey Cole, COLE! Always believe in your soul, You got the power to know, You’re indestructible, Always believe in…”
Go back a couple of years and it is my duty to make you aware as a middle-aged man with no children and a vasectomy I am extremely unlikely to have any grandchildren. In light of that probability I feel I must reveal to you, I was at Upton Park the day Joe Cole signed his first professional contract. Although Matchday Announcer Jeremy Nicholas has maintained a fine tradition of cringeworthy exclamations over his many years in the job this particular embarrassment prior to a drab goalless draw with Chelsea barely registers in a top ten.
It was the 7th of November, 1999, the day before Cole’s 18th birthday. I was also there when Cole made his first-team début as a substitute against Swansea in the FA Cup, for his Premier League début at Old Trafford, his first start – against Wimbledon at Selhurst Park, first goal – at St Andrews in the League Cup and first league goal – in a 5-4 thriller against Bradford at The Boleyn.
I mention all this not to establish any über-fan credentials but to emphasise just what an exciting period it was being a West Ham supporter. The club had broken into Europe (albeit through the dubious pathway of the Intertoto Cup) and even if Frank Lampard was a leaden obstacle clogging up midfield he did score goals as Paolo Di Canio thrilled us up front, Trevor Sinclair added pace and skill to the right flank and Rio Ferdinand strolled about at the back.
Cole’s play was a metaphor for that of the club. Gifted with an exceptional touch and quick feet the boy from Camden could and did beat players with ease – before looking up and … nothing. After finishing fifth in season 98-99, the team slumped to 9th and 15th upon Cole’s arrival. The player seldom scored goals, having a Stuart Slater-like ability to scuff the ball and even more rarely made them – a bigger disappointment as manager Harry Redknapp’s 3-5-2 formation was designed to give him just that role. A final ball is often the last thing to develop in a player (Cristiano Ronaldo and Ryan Giggs were both criticised early career for such a lack) but nonetheless, Cole didn’t seem to have a ruthless streak.
Of course, the lack of personality weakness should be never taken as a criticism (even if there was a half story involving Joe, a Page 3 girl, a black eye and half naked dash around south London during his Chelsea days) and the No26 was loved by those in claret and blue as much for his enthusiasm as skill, even if much of it seemed puppyish rather than proficient. Or to put it another way, Joe was such a lovely bloke it was very difficult to dislike him. A perceived lack of football nous – emphasised by a slack-jawed demeanour while in play – endeared rather than repelled. Joe’s cause was not helped by a manager in Redknapp who could see no role other than playmaker despite meagre returns but was also happy to criticise him for perceived lack of professionalism – a rant following a quarter-final FA Cup loss to Spurs seemed designed to belittle.
Harry departed the club a game or so later to usher in Glenn Roeder, an outsider in the race for the job and an opposite to his predecessor in almost every respect. Upstanding of character and blessed with a strong football brain from his days as a ball playing centre-back, the ex-Newcastle and QPR man was as uncomfortable in front of the press as “Good Old ‘Arry” welcomed the headlines. Out went the luxury player and for the first time Cole was asked to play the more disciplined wide position that would these days be considered his home.
The second season under Roeder was by far Joe’s best. Given the captaincy and a midfield water-carrier role he broke tackles and drove at opponents to great effect. Unfortunately the metaphor continued, a missed tackle on Jay-Jay Okocha proved costly as the Bolton man ran on to score for Sam Allardyce’s side and West Ham’s more pragmatic play resulted in relegation despite the 42 points gained. We all knew the player was off and he went to Chelsea with our best wishes.
Roman Abramovich’s revolution at Stamford Bridge didn’t help Cole, and especially not when Claudio Ranieri lost out to Jose Mourinho, a manager who despite amassing a ferocious pool of talent appears to have a near pathological fear of playing flair players. Avram Grant, Felipe Scolari and Guus Hiddink as well as injury niggles came and went until Roy Hodgson grabbed Cole on a free transfer to Liverpool after seven mostly wasted years at The Blues. Once again the curse struck as the now England coach was replaced by first Kenny Dalglish and then Brendan Rodgers. Cole’s career seems blighted by a series of managers who either indulged or ignored him.
My first reaction when I heard Cole might be returning to Upton Park was weary resignation – another washed-up player with his best years behind him and ruined by managerial incompetence. Maybe I’m not paying enough credit to Allardyce, a boss with a track record of finding something from apparently over-the-hill professionals. If there is a manager in the business capable of nurturing the best from Cole it’s Big Sam. And let’s be honest, no player deserves it more.
A couple of seasons ago an altercation broke out a few rows in front of my seat in the Bobby Moore Lower Stand at West Ham. The cheapest section of the ground, it is largely populated by shaven-headed, overweight, middle-aged men not dissimilar to myself, but on this occasion a mother had forsaken the Family Enclosure at the other end of the ground, turned up with a young son and was railing against the language around her.
Never one to miss the opportunity of making my opinions known I informed the poor lady I had been sitting in the same seat for years and wasn’t to be lectured on football etiquette by somebody attending their first game. Repenting at leisure I felt uneasy over whose rights were being most infringed as my views as both a football supporter and social liberal clashed.
That conflict came to the fore again this weekend following West Ham’s 3-1 defeat at Tottenham with reports of the away fans taunting their rivals with jibes about a Spurs fan stabbed before a recent Europa tie against Lazio as well as anti-Semitic chants at the home side’s Jewish element. I wasn’t at the game and am not about to pass judgement. But just as I’ve spent fruitless hours attempting to persuade keyboard warriors on various websites who inform me “black bastard” is no more offensive than “white bastard” and that context is all, so it may be useful to offer a historical perspective on the Tottenham/West Ham antagonism.
The social history and enmity between the clubs’ supporters goes back to inter-war times and the docks and sweatshops of East London. As a demographic, Hammers fans drew from the Royal Docks – men who were both tough and working class, taking pride in both. Many of their wives, mothers, girlfriends and sisters worked as seamstresses for low pay in the employ of entrepreneurial Jewish families. Having made their money, bit by bit those owners moved away from the area, decamped in North London and started supporting a football team that better matched their aspirations than the grubby proletarian outfit in E13.
My contention is the rivalry between the two clubs isn’t like that of West Ham and Millwall (who also draw upon a dockland history) but based on class. Whereas Spurs fans I know would routinely describe our support as “Chav” or “unwashed”, the middle-class “Glory, glory” fanbase at Tottenham was evident long before the post-Sky gentrification of the game.
Obviously this is a generalised observation and ignores a significant number of West Ham supporters I know who are Jewish. Supporting a club like West Ham is never easy – but for them it is surely a constant trial maintaining a sense of belonging. One of the favourite chants around the ground even when we’re not even in the same division is the “I’ve got a foreskin, haven’t you” adaptation of She’ll Be Coming Round the Mountain. Mildly amusing on it’s own (this is football don’t forget) the occasionally added “Fucking Jew” suffix is nasty, offensive, designed to offend and about as far from funny as you can get. Since Sunday I have watched an initial despair among Jewish acquaintances morph into first anger, then rage – and frankly I’m not surprised.
The movement from a working class to embourgeoised sport has overtaken West Ham and left much of the fanbase in its wake. A presence of great black players wearing the shirt has led to a massive diminution of that form of abuse – the reaction of all parts of the ground to Orient winger John Chiedozie in the early 80s made me feel physically sick – but Len Goulden, Eyal Berkovic and Yossi Benayoun among others seem not to have struck the same chord. Even if Avram Grant was probably the least liked manager ever, David Gold is a personable co-owner with an obvious love for West Ham who has pumped much of his own money into rescuing the club from its post-Icelander woes. It appears their “Jewishness” isn’t recognised in the same way say, Rio Ferdinand, Trevor Sinclair and Carlton Cole are immediately identified black. Maybe the racist mind isn’t well enough equipped to process anything but the most obvious physical characteristic?
The attitude of Tottenham fans is where I’m most uncomfortable. It’s easy to condemn West Ham fans (and many have) even if it seems likely the hissing noises claimed to represent gas chambers were actually a comment on the lack of volume from home fans. Talking of which, noises have recently been made over Spurs referring to themselves as “Yids”. As much as liberals would want to believe this behaviour to be a reclaiming of offence similar to gays using the word “queer” that is errant nonsense. Far from London Jewry standing loud and proud behind the Yid Army banner (I strongly suspect many doing the chanting have little if any Jewish ancestry) this is little more than a terrace tactic of, “We dare you … How dare you!” Would I “ban” fans from using the Y word? Of course not, any more than I would say, Nigga Army or Poof Army. Yet inviting abuse to grab a moral high ground demeans all parties. West Ham readily and recklessly jumped into the bear trap – but no moral argument is ever won by metaphorically or literally calling in the cops.
The way forward must surely be members within the crowd calling others to account – it’s surprisingly easy to say to somebody, “Mate, that’s not on” even if you’re not as physically imposing as me. In the Championship last season not one West Ham supporter was charged with racism – the only club in the division with a spotless record. The East End fought off the fascists in the depression of the 30s, so now couldn’t be a better time to once again define our club and our community.
Watford fans are celebrating the appointment of Gianfranco Zola as manager and Gianluca Nani technical director following the sacking of previous boss Sean Dyche by new club owners the Pozzo family. It is the well-liked Italian’s first appointment since himself being ruthlessly dismissed after 20 months in charge of the Hammers. When I say “well-liked” I’m afraid that doesn’t include me. His second season in charge of West Ham was probably the most miserable I’ve seen even including the two most recent relegations in 2003 and 2011. As much as football support is based on the primacy of schadenfreude I can’t but feel sorry for the Hornets.
Appointed in September 2008 as a “unanimous choice” following the resignation of Alan Curbishley, Zola was the surprise package of a shortlist that included current Parma head coach Roberto Donadoni, Croatian boss Slaven Bilic and present Swansea manager Michael Laudrup. Thought to be the favourite pick of Sporting Director Gianluca Nani (in turn brought to the club by Curbishley to oversee foreign transfers) Zola’s only experience of management was with the Italian under-21 side and he didn’t even possess a full UEFA coaching licence.
Zola’s role was seen as central to “The Project”, a piece of PR fluff that originated from CEO Scott Duxbury, was said to be a method for sustainable growth but in reality was a cover for asset-stripping the club of their most valuable talent. The idea was young players both via the academy and brought in from other clubs were to be developed and sold at a profit while maintaining a Premier League first team. Nani was in charge of this process but appeared to act less like a scout and more an on-the-books agent. Of all the players bought during his reign none were sold at a profit.
Some sympathy most be extended to Zola and assistant manager Steve Clarke even if they were on some of the highest wages in the country despite the clubs losing tens of millions. Duxbury and Nani were engaging in a degradation of the squad with first teamers Bobby Zamora, Matthew Etherington, George McCartney, Anton Ferdinand and Hayden Mullins all sold. Diego Tristan, Radoslav Kovac, Fabio Daprela, Manuel Da Costa and Herita Ilunga were brought in but all proved to be poor substitutes. However, Zola’s decision to reconvene his professional tie with Nani at Vicarage Rd would suggest he was at the very least comfortable with the relationship.
Worst of all, Craig Bellamy, a Premier League striker of real quality (albeit injured for much of his time at West Ham) was replaced by the 19-year-old Savio Nsereko, a largely unknown striker from Germany of Ugandan parentage in a deal laughably said to be £9million but probably closer to £500,000. The poor lad made just one start for the club, never scored, suffered mocking for a lack of ability on the training ground and was last seen on loan at a minor Romanian club suffering from “personal problems”.
Duxbury has been linked with an administrative role at Vicarage Rd. A solicitor brought to the club by former Chairman Terry Brown he was the man who lied to the Premier League over the Carlos Tevez affair. He also forced Curbishley to resign by selling players from under him before being admonished by a judge for taking falsified transfer requests at Curbishley’s subsequent tribunal – a case the manager won. Although not entirely down to him losses incurred by the club for the two incidents total over £30m. Following the collapse of the Iceland banking system and subsequent disappearance of owner Björgólfur Guðmundsson, the club fell into the hands of Duxbury whom I’m led to believe by staff I’ve spoken with treated the place as a personal fiefdom. Perks included a Docklands flat as he rode around town in a club-leased Aston Martin.
Zola’s initial impact at the club was poor. Changing from Curbishley’s favoured 4-4-2 formation with two wingers to a Christmas tree affair with little width and two playmakers behind a target-man proved troublesome for the players, not least the midfield three. Too often other sides sat deep, smothered the link between midfield and front three as they exploited space down the flanks with counter-attacks. Zola’s system was pretty to watch but lacked goal threat by relying too much on the lone striker. Had Dean Ashton been fit and firing it could have worked well but with Carlton Cole – not a natural goalscorer – in place games were often tight. Ironically one of Zola’s few successes was getting Cole, a player with enormous talent but fragile self-confidence, to play somewhere close to his potential. His goal in a 1-0 away win at Wigan in the middle of an eight-game unbeaten run promised much for the future and helped propel the side to a ninth-place finish.
Unfortunately that was as good as things got. At the start of season 09-10 the club sold defender James Collins to buy attacker Diamanti leaving just promising youngster James Tomkins and hothead Da Costa to partner Matthew Upson in the centre of defence. Worse still, captain and right-back Lucas Neill had left the club with no real replacement leading to winger Julien Faubert playing right-back. Ilunga at left-back forgot all his first season form and the side always looked likely to leak goals. The Project just wasn’t providing the quality and quantity of players required. Youngsters Junior Stanislas and Zavon Hines showed promise but the rigours of regular top flight football were ultimately too much for them. It’s a tribute to Tomkins he seems to have recovered confidence after a gruelling baptism even if Jack Collison’s initial good form has been subsequently hampered by injury.
Although Burnley, Hull and Portsmouth were three of the worst teams seen in the Premier League the side struggled for results. Close games invariably seemed to drift away from us with Zola lacking the ability to wrest wins from tight encounters. Changes of formation from Christmas Tree to diamond then 4-4-2 and back again seemed to make no difference. By Christmas the side were only a place off the bottom with rumours of dressing-room rifts between the Italian-speakers (Valon Behrami, Luis Jimenez, Da Costa and Diamanti were seen as favourites) and the rest.
Honest players such as Scott Parker, Mark Noble and new captain Upson were having to deal with Diamanti and Jimenez for whom defending was optional at best yet seemed to treat the position of the club as something of a joke. That directly reflected the attitude of the a manager who considered himself a coach, had little input in transfer policy and during his 20 months at the club never once watched another side. For Zola, impressing the youngsters in training appeared to be as important as winning games.
In January 2010 everything changed. Porn barons David Sullivan and Gold bought into the club, took a couple of weeks to have a look around, gave Duxbury the choice of resignation or a hefty court case and set about maintaining the club’s status in the top flight. Clarke insisted the player to keep the club up was Blackburn’s out of form and overweight striker Benni McCarthy. On the 23rd of March a 3-1 home defeat against Wolves was quite simply one of the worst games I’ve seen from a West Ham side. There seemed to be no direction, no leadership on or off the field and no confidence to carry out allotted tasks.
Tensions rose between the owners and management team as they demanded Zola act like a “proper” manager. In turn he snapped and for the first time went to the press complaining of management interference. Hardly surprising as he’d been allowed to do what he liked under the terms of The Project with little sanction. Subsequent wins against Sunderland and Wigan after finally dropping Diamanti staved off relegation but the board had seen enough. 35 points from a 38 game season was the lowest ever from a side staying up. Zola had won 23 games from his 80 in charge; a success rate of 29 per cent, the worst of any Hammers boss. Two days after the close of the season Brady sacked the Italian during a 10-minute meeting. Frankly, I’m surprised she took that long.
To much excitement my ticket came through the post this morning and for the first time in 31 years I’m off to Wembley with West Ham. Although we journeyed together to Cardiff’s excellent Millennium Stadium for three consecutive years between 2004 and 2006, the League Cup final in 1981 was of a different football age. That match against Liverpool was the Hammers third visit to Wembley in two seasons following an FA Cup win against Arsenal and Charity Shield defeat to the same Anfield outfit. As an example of the different prevailing attitudes our then manager the late John Lyall (by every account a decent man) stole the next day’s headlines after he told referee Clive Thomas (a deliberately controversial referee) he’d felt “cheated” by a decision to allow an Alan Kennedy goal despite Sammy Lee lying in an offside position and interfering with play.
Not a season ticket holder at the time I’d had the presence of mind to claim tickets prior to the semi-final against Coventry via the Sunday league club I played for and unfortunately my dad and I were placed in the Liverpool end. As we watched Ray Stewart slide an injury-time extra-time equalising penalty past Ray Clemence I don’t think I would have bet on it taking over three decades for a return. I certainly wouldn’t have had any idea of the changes in the game I love in the interim. For a start it was another six years until play-offs came into being and not until 1990 were the finals played at Wembley. Even despite the present slight fluttering in my stomach which I know will slowly grow until peaking at dysenteric level some time next Saturday I believe play-offs to be inherently unfair.
Having played 46 games to decide an order of merit it is entirely perverse sides should then enter into a cup competition for promotion. As an example, my team benefited in 2005 from beating first Ipswich then Preston to gain promotion despite finishing sixth. Conversely this year’s final pits us against Blackpool, a team we beat 4-0 and 4-1 in the league. Perhaps there might be a justification if say, the top six sides played-off. But third to sixth seems arbitrary at best. The “reward” of finishing second in the table is less than our day out in Cardiff and doesn’t have the possibility of a trophy. Surely natural justice would legislate against the game of football rewarding failure in such spectacular fashion? But no, play-offs have been deemed a success by TV, and the hundreds of millions spent on Wembley need to be justified, so the FA collectively tug their forelock before counting the cash.
And let’s be absolutely clear about this, the flood of TV money since the second Taylor Report post-Hillsborough has done little for the game. Financial rewards are the highest they have ever been yet because of the huge disparity in reward between placings there has never been more debt – the Premier League alone loses close to half a billion pounds each season. Driven by the insatiable desire of supporters, clubs leverage themselves in order to grab the next rung on the ladder. So prevalent has the borrowing become any club remiss enough to keep a grip on finance is all but guaranteed a slide down the leagues – witness the recent demise of “well-run” clubs Charlton and Crewe. We are constantly told the play-off final is the “biggest prize in football” as if fans measure success in the folding stuff. The claim is of course nonsense either way – far from banking the money, boardrooms will immediately spend it on the wages of players needed to keep the side at their new level.
The ease with which competent foreign players can be bought in has led to a vicious circle of poor coaching in this country and a removal of the admittedly already waning local identity of clubs. As an example, the West Ham side that drew with Liverpool contained four home-grown players (five if you count Alan Devonshire) and seven born within the M25. In contrast, the Hammers XI that beat Cardiff in their play-off semi-final last week consisted of a notable three products of the youth team but a mere two native to London. Little surprise Canning Town-born Mark Noble’s No16 shirt is the club shop’s best seller.
For the fans who attend games the startling improvement in comfort of grounds has come at a heavy price. Although Dad and I are unlikely to forget the rivers of Scouse piss sluicing down Wembley’s rotting terraces, the cost of attending football has, in a total inversion of that which were told prior to the nascence of the Premiership, rocketed. My FA Cup final ticket of 1980 cost me £3.50 or assuming a 40-hour week just over an hours’ work at the then national average wage of £6,000. Today, even the cheapest ticket at £38 for an inferior competition would take around three hours’ work at an average wage of £26,000.
Once it was the Police who decided when games were to be played, now it’s Sky with scarcely a passing concern for supporters. This season’s away game at Brighton – pencilled in at the start of the campaign as a weekend away with or without the missus – was scheduled for a Saturday kick-off. Yet Sky moved the game to a Monday night only after tickets had been bought, travel arranged and hotels booked. So much for their doubtful advertising claim, “Football – we know how you feel about it – cos we feel the same.” Although a qualitative judgement, I doubt many who have experienced 30-years of football would say anything other than the atmosphere at games has plummeted, hence the ever more desperate attempts of clubs and TV to “sell” the game. Thankfully, the owners of West Ham have come out against pre-recorded goal celebrations – even if I suspect this to be a reprieve rather than full pardon.
As a comparison between the games that preceded it and our previous final 23 years earlier the 2004 play-off final against Crystal Palace was illuminating. It was my last match of a 56-game season – the only time I’ve been ever present throughout an entire campaign – and irrationally I felt my commitment should be rewarded with a win. However, unlike the semi-final home leg against Ipswich (brilliantly stage-managed by then manager Alan Pardew to produce an atmosphere) I felt more of a spectator than supporter. Mr Woo juggling a football prior to kick-off had nothing to do with my experience of football, nor did the various other “entertainments” on show, all of which belonged to TV. And despite the 30-odd thousand West Ham present there wasn’t any “heart” to the crowd as you get at Upton Park in the Bobby Moore Lower Stand or the gloriously named “Chav Corner” between the Alpari and Sir Trevor Brooking Stands.
Like John Lyall I felt cheated – and not least as Palace won to complete my worst day as a West Ham supporter. Worse than relegation the previous season and much worse than the shoot-out FA Cup final defeat to Liverpool two years later that didn’t feel like a loss at all. As joyous as it was to gain promotion with a play-off victory against Preston the following season, the post-match emotion was more vindication than victory. And that’s the biggest problem with play-offs – you have so much more to lose than gain.
None of which can stop me being just as excited over going to Wembley as I was 31 years ago. Maybe all this is my fault?
Although well into middle-age I still receive a little childish thrill every time I receive an email. It doesn’t matter that many of them are subscriptions I’ve retained solely in order accomplish this reward, the frisson of excitement is just the same each time I hear the chime on my inbox – or trill from the dog and bone. And so it is when the postman pushes something through the mailbox – subconsciously an invitation from Domino’s Pizza to enjoy free boneless ribs with any stuffed crust retains the small but significant soupçon of intoxication I enjoyed from birthdays cards as a six-year-old.
Every other Wednesday the joy is doubled as my subscription to Private Eye flutters into the porch. Having the failings of corporate and political governance demonstrated in black and white keeps me on my toes. Of course my adherence to the brand is in no way diminished by bagging myself a mention in only the second Pseudo Names list. Somebody once said the joy of music is a balanced combination of the expected and unexpected and so it is with Lord Gnome’s finest. A case in point is the running gag of readers requesting ever more ridiculous if relevant excuses to get Ian Hislop to reprint a picture of Andrew Neil sporting a baseball cap and threadbare vest while cuddled up to former Miss India Pamella Bordes.
One of my favourite occasional features is the Solutions item which details the lengths (mainly) small businesses will go to appear contemporary and urbane via the simple technique of describing their business as a solution – usually to a problem which never existed in the first place. As an example while walking through Wanstead a few days ago I spotted a van proclaiming “Mobile Refreshment Solutions”. Phew! What a relief – a sandwich vendor right here and now solving ALL of my cold lunch requirements – even if you can’t spit out your chewing gum in E11 without hitting a snack bar.
If solutions are a waning fashion – hence the decreasing prominence in The Eye – then perhaps they might take up today’s catch-all buzzword – passion. Unlike solutions which ascribe mythical attributes to vulgar operations, passion lowers the status of intangibles such as ability or aptitude and insists perspiration to be an acceptable substitute for inspiration. I used to work for a firm one of whose corporate values (in itself a debatable concept) was a passion to excel – or in common English, a seeming imprecation to work hard rather than work well.
So pernicious, so all-encompassing is the trend it has spread to football where any meaning it once had has so long departed I use it as a flag to denote the user hasn’t a clue what they’re talking about. As US journo Mignon McLaughlin said, “We welcome passion, for the mind is briefly let off duty.” That’s not to say I cast any judgement on the person concerned – there are plenty of people playing the game, never mind watching it, unable to comprehend which tactics are being employed or why. No, when it comes to blame for the passion fashion I reckon I need to look much closer to home. Sports journalists are trained to pick and write a story and with some notable exceptions have little understanding of the game they cover. And to be honest they don’t need to – editors want headlines not information.
Nonetheless, I retain the right to criticise those paid vast sums to appear on Match of the Day as they fall some way short of Lord Reith’s claim the BBC’s remit is to educate, inform and entertain. When Mark Lawrenson is given full reign to offer the opinion the next English manager should display passion he’s displaying none of those qualities. Especially when Kevin Keegan – the most passionate of recent men at the Three Lions’ helm – was embarrassingly short of aptitude. You’ll already be tired of my appreciation for Roland Barthes but when he claimed, “What the public wants is the image of passion, not passion itself” he could easily have been talking about a permed striker from Doncaster.
Even before 1953 when goalkeeper captain Gyula Grosics led his Mighty Magyars onto the Wembley turf and proceeded to trounce England 6-3 there’s been a steadfast media belief (ironically reinforced by failure) that states English passion can make up for and conquer foreign artistry. That despite Hungary’s abject lesson reinforced by a 7-1 victory in Budapest a year later. No matter Alf Ramsey – an England full-back that November evening – learned the lessons so well his tactical innovation of removing wingers in a subsequent role as manager led to victory in a World Cup just 13 years later. Of course he was slated by the English press for doing so. No matter either, a throwback to a Victorian ethos of Captain Scott bungling his way into two Antarctic expeditions has led to the England football team in specific and English football in general metaphorically choosing horses over dogs.
As flies to dung the England passionistas will look to players such as John Terry and Scott Parker as best representing the up-and-at-em values of a colonial past. And what could be more apt given these two particular players so obviously belong to a game played decades ago. Brutally exposed without a centre-half of athleticism and defensive quality alongside him Terry’s fist-waving ebullience is alleged to make up for his lack of aptitude. But while good defenders make the game look easy JT relentlessly ensures it appears heroic.
Parker too, adheres to the judgement of Manchester United’s former defender Jaap Stam who while no shrinking violet himself was so incredulous at the dominance of work ethic over ability he famously referred to Gary and Phil Neville (solid pros both) as “busy cunts”. I can’t think of a better description for the type of player most revered in this country. Despite a very good first touch and love for a tackle Parker can barely pass a ball 15 yards and struggles to adapt tactically or technically to any instruction beyond, “Go out and play your game son.” Yet the midfielder was adored at Upton Park and bought by England manager-elect Harry Redknapp as a linchpin for his Tottenham side.
Theologically The Passion refers to the privations of Christ up to and including his execution. Appropriate then the game in England should suffer so badly on the cross of those who desire passion above aptitude.
1. While other teams seem to be able to “bank” good performances and keep their confidence high, West Ham don’t. And especially not when the players walk out at Upton Park. Doncaster used the spur of a good midweek result against Burnley yet our brilliant performance against Cardiff has been long forgotten. This I believe, is the legacy of the three years of crap we’ve seen at Upton Park. The crowd seem permanently on the edge of hostility while players look nervous.
2. After Ricardo Vaz Te limped off with a hamstring injury we lost attacking threat. Worse, we lost the ability to hold the ball in midfield.
3. I’ve no idea why Sam Allarcdyce replaced Vaz Te with Sam Baldock. Maybe he was looking for “Sammy” to cut in from the left and shoot with the right foot as they do in Italy. Maybe the manager was concerned at the thought of a right flank comprising Baldock and George McCartney. But based on the experience of his efforts on the right it seemed a slim hope he’d profit on the left. And so it proved with Baldock not only anonymous on the wing but more tellingly when we reverted to 4-4-2.
4. El Hadji Diouf was the best player on the pitch. I’d argue those who campaigned against his signing don’t have a right to criticise the result yesterday. Equally all the boos each time he received the ball were pathetic – like being at a pantomime with six-year-olds. Plus it obviously fired him up.
5. Robert Green may have saved us a point with a “worldy” from Diouf but Andy D’Urso cost us two. The same referee was terrible when we beat Blackpool 4-0 but didn’t affect the result. Yesterday he probably denied us a goal in the opening minute (I thought there was a push by Vaz Te prior to the finish but my mate working Final Score for the BBC said not – and he had the benefit of replays) and certainly denied us a clear-cut penalty at 1-0.
6. Whatever the question is, the answer’s not Ravel Morrison. Elevated to skipper of the Development Squad midweek and the bench yesterday it appears Allardyce is having to follow the same carrot and stick road Sir Alex Ferguson trod as strong rumours of Morrison missing several training sessions abound.
7. Losing all three right-backs in the squad hurt us. McCartney was forced into swapping flanks and looked uncomfortable – I don’t think he put in a right foot cross all game – while Matt Taylor looked less than effective at left-back. Allardyce relies on crosses into the box to score goals yet with Baldock and Jack Collison charged with that duty we lost all attacking threat.
8. We are unbeaten in seven and have won three of our last four away games. So long as we continue winning away we can afford draws at home. So long…